Online PRESENCE Analysis

Who: Sources of relevant mentions and influencers

 

What: Triggers and types of mentions

 

Where: Sites, operating systems and devices

 

When: Preferred time of the day/day of the week for engagement with fans and followers

IMPACT Analysis

Sentiment: +ve/-ve mentions, influencers and most used keywords

 

Exposure: Reach and impression

 

Engagement: Facebook likes, comments and shares; Twitter RT’s, replies and mentions

 

COMPETITOR Insights

Comparison of up to 3 brands or keywords, based on some or all Level 1 and Level 2 attributes

 

CATEGORY Insights

Comparison of up to 5 brands or keywords within a category, based on specified attributes 

 

   

 

CONTENT Marketing

Development of interactive and dynamic content that includes text, pictures and videos

 

Curation of content

 

Amplification of content

 

COMMUNITY Management

Setting up and integration of social business accounts

 

Promotion of social business accounts, including through digital campaign development and implementation

 

Development of influencer pools and ongoing Influencer Relations (IR) management

 

Ongoing management and maintenance of social business accounts

 

Online REPUTATION Management

Identification, tracking and monitoring of relevant keywords

 

Responding to mentions

 

Resolution of queries

 

   

 

Online METRIC Monitoring

Selection, tracking and monitoring of relevant online metrics

 

 

INTERESTED IN ONE, OR A COMBINATION OF OUR DIGITAL CONTENT SOLUTIONS ABOVE? CLICK HERE TO TALK TO US

 

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LATEST INFOGRAPHS

 

Updated: 18 April 2014

 

Top 3 activities by (almost) all smartphone owners when they wake up:

67%

CHECK EMAIL

 
45%

CHECK WEATHER

40%

CHECK SOCIAL MEDIA

 

Source: Techlicious Blog
 
 

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